Web Designer In Coimbatore

, Now that Google takes speed into consideration when ranking sites, your load times can also influence how easily users can find you in the first place. Unfortunately, most websites perform poorly when it comes to page speed, and that has a direct negative impact on their revenue. There is an almost infinite number of things we can spend our days doing as digital marketers, and there’s never enough time to do them all. As a result, some things get pushed to the back burner.

Ditch the Budget Web Hosting

There are a lot of web hosts that are optimized for speed, particularly for WordPress websites, and some of them are priced similarly to the budget options. So ask around, do some testing, and invest in a web host that will give you the performance to satisfy both your visitors and Google.

Reduce HTTP Calls

Every file needed for a webpage to render and function, such as HTML, CSS, JavaScript, images, and fonts requires a separate HTTP request. The more requests made, the slower that page will load. Most themes load one or more CSS files and several JavaScript files. Some, such as Jquery or FontAwesome, are usually loaded remotely from another server, which dramatically increases the time it takes a page to load.

Include the Trailing Slash

Omitting the trailing slash on links pointing to your website, whether from external sources (link building efforts) or from within your own website, has an adverse impact on speed. When you visit a URL without the trailing slash, the webserver will look for a file with that name. If it doesn’t find a file with that name, it will then treat it as a directory and look for the default file in that directory.

Enable Compression

Enabling GZIP compression can significantly reduce the amount of time it takes to download your HTML, CSS, JavaScript files because they are downloaded as much smaller compressed files, which are then decompressed once they get to the browser. Don’t worry — your visitors won’t have to do anything extra because all modern browsers support GZIP and automatically process it for all HTTP requests already.

Enable Browser Caching

Once the first page has been loaded and its elements are stored in the user’s cache, only new elements need to be downloaded on subsequent pages. This can drastically reduce the number of files that need to be downloaded during a typical browsing session.