By tweeting regularly and engaging with your followers, you can build relationships with potential customers and increase brand awareness.
When you tweet links to your website content, your followers are likely to click on them and learn more about your business.
Twitter can even help you to boost sales. Studies have shown that customers are more likely to purchase from brands that they follow on Twitter.
By responding to customer questions and complaints on Twitter, you can show your customers that you care about their needs and that you're committed to providing them with a positive experience.